Nylon Studios is a New York and Sydney-based music and sound house.

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Voting Now Open for SXSW 2018 Panel Picker

"With commercials and branded content morphing into short films and technology-driven experiences, the music propelling this new breed of advertising has been pushed to rise to meet this entertainment value. Does the traditional jingle cut it in today’s branded content space? Music and commercial industry experts will discuss the cinematic scores, spatial audio techniques and popular music tracks that’ve replaced the traditional jingle and are now staples to the sonic world of advertising."

Featuring Nylon Studios' Executive Producer, Christina Carlo, along with experts from Leo Burnetts, Search Party Music and Glassnote Records, this panel discusses the future of the jingle. Voting closes on 25th August.